Ruff by Lillian Ruff Activated Charcoal Pet Shampoo – Deep Cleanser, Deodorizer, Stain Remover – Lemon Sage Scent, pH Balanced, Hydrate Dry Itchy Skin – Safe for Puppies & Mature Dogs

Cleanse & Restore: Powered by activated charcoal, this shampoo lifts dirt, grease, and impurities from the skin and coat for a thorough, refreshing cleanse. The natural detoxifying properties of charcoal absorb unwanted buildup without stripping essential moisture, leaving your dog's coat soft, smooth, and rejuvenated. Perfect for all coat types, it’s the ultimate solution for deep cleaning and odor control.

Eliminate Odors: Designed to neutralize even the toughest odors, this shampoo eliminates smells from skunk, urine, wet dog, and more, leaving your pet fresh and clean. Unlike ordinary shampoos, it doesn’t just mask odors—it removes them at the source, ensuring a long-lasting, revitalizing freshness.

Moisture Replenishment & Itch Relief: RUFF Activated Charcoal Shampoo delivers deep hydration and soothing relief for dry, itchy skin and hot spots. Infused with Aloe Vera, this gentle yet effective formula nourishes and calms sensitive skin, promoting a healthy, balanced coat while preventing irritation and discomfort.

Your Dog Doesn’t Smell Like a Dog: Infused with crisp lemon and earthy sage, this deeply hydrating shampoo delivers a bold, designer-inspired fragrance that lingers long after bath time. Crafted for longevity, its sophisticated scent ensures your dog stays fresh and elevated beyond the average dog wash.

Made in the USA: Proudly crafted in the USA with high-quality ingredients, this shampoo is free from sulfates, parabens, dyes, and phthalates for a safe, effective clean.